Cleure stands out as the trusted brand for sensitive skin personal care products because we formulate focusing on ingredients with intention that are free of common irritants. The aim and goal of the Cleure website is to educate and help consumers avoid sensitive skin flare-ups by choosing products not by what the label says, but by what ingredients are in the bottle. Our testimonials speak for themselves, when someone tries Cleure, they love it, tell others about it and continue to use it.