gimmick

US [ˈɡɪmɪk]
UK ['ɡɪmɪk]
  • n.噱头
  • v.〈口〉在…(轮盘赌,魔术道具等)上暗设机关
  • Web花招；鬼把戏；吸引人的花招
Plural Form：gimmicks  

Synonym

Advanced E-C

E-C

E-E

Web Definition

gimmick
n.
1.
（为引人注意或诱人购买而搞的）花招，把戏，噱头an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
a promotional/publicity/sales gimmick
以推销╱宣传╱销售为目的的花招

Sample Sentence

Definition:
AllAll,噱头噱头,〈口〉在…上暗设机关〈口〉在…上暗设机关,花招花招,鬼把戏鬼把戏,吸引人的花招吸引人的花招
Category:AllAll,OralOral,WrittenWritten,TitleTitle,TechnicalTechnical
Source:AllAll,DictionaryDictionary,WebWeb
Difficulty:AllAll,EasyEasy,MiddleMiddle,HardHard
1.
And a mysterious big-headed role really is dispensable, two sentences on a lens, is estimated to remain a Chaozuo just a gimmick.
而那个神秘大当家的角色，真的是可有可无，就一个镜头两句话，估计也就是为了留个炒做的噱头而已。
ér nà ge shén mì dà dāng jiā de jué sè , zhēn de shì kě yǒu kě wú , jiù yī gè jìng tóu liǎng jù huà , gū jì yě jiù shì wèi le liú gè chǎo zuò de xué tóu ér yǐ 。
zhidao.baidu.com
2.
Invest carefully inspected, you may find: it has no gimmick just started to hear a great impulse to the time.
仔细进行投资考察后，你可能发现：自己已经没有刚开始听到一个很大噱头时的冲动了。
zǐ xì jìn xíng tóu zī kǎo chá hòu , nǐ kě néng fā xiàn : zì jǐ yǐ jīng méi yǒu gāng kāi shǐ tīng dào yī gè hěn dà xué tóu shí de chōng dòng le 。
george13901623260.blog.163.com
3.
But Mr. Boehner is adamant: our mortgage is part of the cost of our meal, and to say otherwise is just a budget gimmick.
但是，博纳先生却坚定不移说：住房抵押贷款就是饭费的一部分，不这么看就是在预算问题上耍滑头。
dàn shì , bó nà xiān sheng què jiān dìng bù yí shuō : zhù fáng dǐ yā dài kuǎn jiù shì fàn fèi de yí bù fen , bù zhè me kàn jiù shì zài yù suàn wèn tí shàng shuǎ huá tou 。
article.yeeyan.org
4.
Of course, they are a bit of a publicity gimmick, but they work.
当然，它们在某种程度上是一种宣传伎俩，但它们奏效了。
dāng rán , tā men zài mǒu zhǒng chéng dù shàng shì yī zhǒng xuān chuán jì liǎng , dàn tā men zòu xiào le 。
www.ftchinese.com
5.
Still the dealers continued to see it as a gimmick.
尽管如此，各承销商仍然把它看作是一种花招。
jìn guǎn rú cǐ , gè chéng xiāo shāng réng rán bǎ tā kàn zuò shì yī zhǒng huā zhāo 。
6.
"Betty" seems to be just a gimmick, to be used in a vain , to win some unnecessary criticism and saliva.
“贝蒂”似乎只是一个噱头，白白被利用了一场，赢得一些无谓的口水和批判。
" bèi dì " sì hū zhǐ shì yī gè xué tóu , bái bái bèi lì yòng le yī chǎng , yíng dé yì xiē wú wèi de kǒu shuǐ hé pī pàn 。
dictsearch.appspot.com
7.
Or does it sound like a bit of a gimmick?
好像还是有点的噱头？
hǎo xiàng hái shì yǒu diǎn de xué tóu ?
actuafreearticles.com
8.
anyway , answering my own question , it doesn ' t really matter if it ' s a gimmick : if it makes you think , it works.
我自问自答道：无论如何是噱头的话也是无关紧要：如果它能让你去想，就达到了目的。
wǒ zì wèn zì dá dào : wú lùn rú hé shì xué tóu de huà yě shì wú guān jǐn yào : rú guǒ tā néng ràng nǐ qù xiǎng , jiù dá dào le mù dì 。
www.ichacha.net
9.
The truth is that designating new features as "experimental" and announcing them only on a blog is just a charade, a marketing gimmick.
事实上，把新的特色产品指定为“试验版”并只在博客上宣布仅仅是一种伪装、一种行销伎俩。
shì shí shàng , bǎ xīn de tè sè chǎn pǐn zhǐ dìng wèi " shì yàn bǎn " bìng zhǐ zài bó kè shàng xuān bù jǐn jǐn shì yī zhǒng wěi zhuāng 、 yī zhǒng xíng xiāo jì liǎng 。
article.yeeyan.org
10.
Dario: I always thought that conditioner was just a gimmick to make people spend more at the supermarket!
达里奥：我一直认为护发素是超市里让人们多花钱的小花招而已。
dá lǐ ào : wǒ yì zhí rèn wéi hù fā sù shì chāo shì lǐ ràng rén men duō huā qián de xiǎo huā zhāo ér yǐ 。
www.en8848.com.cn
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