hype

US [haɪp]
UK [haɪp]
  • n.（电视、广播等中言过其实的）促销广告
  • v.夸张地宣传（某事物）
  • Web大肆宣传；炒作；天花乱坠的广告宣传
Past Tense：hyped  Present Participle：hyping  Simple Present：hypes  

Synonym

Advanced E-C

E-C

E-E

Web Definition

hype
n.
1.
[u]
(informal)
（电视、广播等中言过其实的）促销广告，促销讨论advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is
marketing/media hype
夸张的促销╱媒体广告
Don't believe all the hype─the book isn't that good.
别相信那些天花乱坠的宣传，那本书没那么好。
v.
1.
(informal)
夸张地宣传（某事物）to advertise sth a lot and exaggerate its good qualities, in order to get a lot of public attention for it
This week his much hyped new movie opens in London.
本周他那部被大肆炒作的新电影在伦敦上映。
The meeting was hyped up in the media as an important event.
这次会议被媒体吹成一件大事。

Sample Sentence

Definition:
AllAll,促销广告促销广告,夸张地宣传夸张地宣传,大肆宣传大肆宣传,炒作炒作,天花乱坠的广告宣传天花乱坠的广告宣传
Category:AllAll,OralOral,WrittenWritten,TitleTitle,TechnicalTechnical
Source:AllAll,DictionaryDictionary,WebWeb
Difficulty:AllAll,EasyEasy,MiddleMiddle,HardHard
1.
'The hype around what India has achieved so far tends to set the stage potentially for some disasters, ' he said.
他说，有关印度已经取得多大成就的炒作，往往可能为一些灾难埋下伏笔。
tā shuō , yǒu guān yìn dù yǐ jīng qǔ de duō dà chéng jiù de chǎo zuò , wǎng wǎng kě néng wèi yì xiē zāi nàn mái xià fú bǐ 。
c.wsj.com
2.
You wouldn't have to without all the hype about "porting" to "new architectures, " but there it is; at least it's easy to work around.
但您并不能变得在“移植”到“新体系架构”时不遇到任何困难，不过至少可以将工作简化一些。
dàn nín bìng bù néng biàn de zài " yí zhí " dào " xīn tǐ xì jià gòu " shí bù yù dào rèn hé kùn nan , bú guò zhì shǎo kě yǐ jiāng gōng zuò jiǎn huà yì xiē 。
www.ibm.com
3.
However [. . . ] there is often difficulty in understanding where the technical details end and where the hype begins.
然而[…]通常很难以理解技术的细节如何落到实处而炒作又是从哪里开始的。
rán ér [ … ] tōng cháng hěn nán yǐ lǐ jiě jì shù de xì jié rú hé luò dào shí chù ér chǎo zuò yòu shì cóng nǎ lǐ kāi shǐ de 。
www.infoq.com
4.
Lamar lived up to the hype as one of the best players in college basketball, but his team. . . well. . . not so much.
奥多姆没有辜负人们对他是大学最好的篮球员之一的天花乱坠宣传，但是他的球队，哎，甭提了。
ào duō mǔ méi yǒu gū fù rén men duì tā shì dà xué zuì hǎo de lán qiú yuán zhī yī de tiān huā luàn zhuì xuān chuán , dàn shì tā de qiú duì , āi , béng tí le 。
www.hicoo.net
5.
In advertising, the term is often used as a hyperbole, a superlative to hype up a product.
在广告上，这种措词常用作夸张词，一种大肆宣传一个产品的最高级词。
zài guǎng gào shàng , zhè zhǒng cuò cí cháng yòng zuò kuā zhāng cí , yī zhǒng dà sì xuān chuán yī gè chǎn pǐn de zuì gāo jí cí 。
6.
It's easy to chalk Bryant up as a casualty of hype, because he does have flaws in his game that are easily exposed under scrutiny.
人们轻易地就将科比定格为不定因素多多的那一类，围观者一多，他在比赛中缺陷确实就会有所暴露。
rén men qīng yì de jiù jiāng kē bǐ dìng gé wèi bú dìng yīn sù duō duō de nà yī lèi , wéi guān zhě yī duō , tā zài bǐ sài zhōng quē xiàn què shí jiù huì yǒu suǒ bào lù 。
210006090160.ctinets.com
7.
I am a bit confused about all the hype around Service Oriented Architecture (SOA) -- and you seem to be caught up in it.
我对围绕面向服务的体系结构（SOA）的所有喧嚣感到有点迷惑——而您似乎被它迷住了。
wǒ duì wéi rào miàn xiàng fú wù de tǐ xì jié gòu ( SOA ) de suǒ yǒu xuān xiāo gǎn dào yǒu diǎn mí huò — — ér nín sì hū bèi tā mí zhù le 。
www.ibm.com
8.
The marketing hype tells us that building portlets are easy, with simple portlets being built in a few hours to a few days.
营销宣传告诉我们，构建portlet很容易，只要花费几小时到几天就可以构建出简单的portlet。
yíng xiāo xuān chuán gào su wǒ men , gòu jiàn portlet hěn róng yì , zhǐ yào huā fèi jī xiǎo shí dào jǐ tiān jiù kě yǐ gòu jiàn chū jiǎn dān de portlet 。
www.ibm.com
9.
I'd like to cut through the hype and find out what you think people should actually do with patterns.
我想要透过广告宣传并且发现你所想的人们将在实际上如何看待模式。
wǒ xiǎng yào tòu guò guǎng gào xuān chuán bìng qiě fā xiàn nǐ suǒ xiǎng de rén men jiāng zài shí jì shang rú hé kàn dài mó shì 。
pro.yeeyan.com
10.
Through it all, I'll keep a rather skeptical eye out to be sure that this SOAP evaluation avoids the hype the protocol has attracted.
经过所有这些之后，我仍会保持一种怀疑的眼光，以确保这一SOAP评估避免协议已引来的欺骗。
jīng guò suǒ yǒu zhè xiē zhī hòu , wǒ réng huì bǎo chí yī zhǒng huái yí de yǎn guāng , yǐ què bǎo zhè yī SOAP píng gū bì miǎn xié yì yǐ yǐn lái de qī piàn 。
www.ibm.com