Plumbing the depths of data to help clients reach new heights of success is a task that Indicia has elevated to a science. Thanks to its extensive experience of more than 20 years in the field of geomarketing, Indicia knows how to adapt the latest technology and database analysis, statistical modeling and spatial analysis methodologies to pinpoint and determine opportunities for a company's expansion, or the optimization of its existing network of sales outlet. The company analyses day-in and day-out over 263,000 North American neighbourhoods and more than 3,000 variables to turn raw data into the most accurate source of strategic information a decision maker can hope for. Indicia's team of knowledgeable and highly skilled experts in geomarketing, geopositioning and fact-based marketing developed a 13-step methodology for maximizing point-of-sale performance, which has been used on more than 1,250 projects on behalf of hundreds of clients in Canada and the United States.