首先，外贸独立站的建设要有明确的目标和定位。这是因为，无论是产品的选择、网站的设计、还是营销策略的制定，都需要围绕这个目标和定位来进行。一个好的目标和定位，能够帮助企业更好地理解海外市场的需求，更准确地把握市场的方向，更有效地吸引和留住目标客户。

本届广交会于4月15日至5月5日分三期举办线下展、常态化运营线上平台。展览面积155万平方米，设55个展区。展位总数约7.4万个（出口展7.2万个、进口展1557个），参展企业2.9万家（出口展2.86万家、进口展680家）。

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