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人人都是产品经理 on MSN
4h
营销变成以人为本了,花钱思路是不是也得跟着改?
种草只是一种形式,背后还是看到真正的人。所以在营销变成「以人为本」的情况下,花钱的思路也得跟着改变才行。 很多 CMO 来问我,当所有的部门、所有的渠道都要花钱的时候,我到底应该把钱花在哪里才是效用最大化的?
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