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2h
家具出海,「大」生意的「大」逻辑
4月,家具家居跨境大卖傲基科技在港交所递交招股书,拟在香港主板上市。招股书中披露,傲基科技2023年营收同比增长22.3%,至86.82亿元。经历2021年的亚马逊风波后,傲基科技调整了产品策略,在家具家居类产品和多渠道布局上取得进展。
2h
36氪出海·洞察|家具出海,“大”生意的“大”逻辑
在家具赛道内部,新的风格需求也在产生。经济和社会环境的变化,影响着人们的生活习惯、审美风格,也直接反映在对家具品类消费需求上。有行业人士告诉36氪出海:“家具品类是随着全球经济大环境不断变化的赛道。比如疫情前后,家具的需求场景就发生了很大改变。疫情前 ...
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