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北青网 on MSN
30m
同质化、过度包装、浮于表面……国潮文创“退潮”了吗
某国潮品牌的创始人王颖认为,任何文化和产品要实现一定的商品化,才能够更长久地被认识、认同,进而传承。但如果创作者们过分执着于商业化,只会加强大众对国潮扁平化的刻板印象,“这是一种粗糙的文化表达形式”。
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