Grammy Award nominated hip-hop artist Snoop Dogg will be the new title sponsor of the Arizona Bowl, marking a historic college football bowl collaboration. The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the first college football bowl game to partner with an alcohol brand.

Rapper Snoop Dogg and his beverage line with Dr. Dre are the new title sponsors of the Arizona Bowl -- the first NCAA-sanctioned game to be backed by an alcohol product.

The Arizona Bowl will have a new name for the 2024 season—the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop. According to

Snoop Dogg is getting in on college football bowl season, as he and his spirit company with Dr. Dre are the new sponsors for the Arizona Bowl.

Move over Jimmy Kimmel, a new Dogg is moving into the college football bowl title sponsorship game. Legendary rapper and entrepreneur Snoop Dogg is lending his name to the Arizona Bowl, which will now be known as the “.

Snoop Dogg, dressed in a lavish purple jumpsuit and a gold chain hung around his neck, entertained the world atop a makeshift stage during the halftime show of the Super Bowl. Two years later, he has his own bowl.