Hundreds of marketers and ad agency types flocked to TikTok’s annual sales presentation after a new law put its future in question.
TikTok told advertising executives that it would fight the looming U.S. ban of its app in court, aiming to assuage the ...
TikTok is capping off this week of NewFronts in New York with an even larger extravaganza than its first-ever edition in 2023 ...
NewFronts, Snapchat told marketers its app is a tool for real-life experiences with friends instead of a hub for influencers ...
Ban or no ban, TikTok's partners in the music and advertising world plan to stick with the massively popular short-form video ...
Asian America Native Hawaiian Pacific Islander is a loaded acronym—as a marketing leader who identifies as AANHPI, I harbor ...
Amazon's Prime Video ads are having early success with advertisers, positioning it to take on TV companies in the upfronts.
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation ...
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and ...
At the 2024 IAB NewFronts event on Wednesday, Snapchat announced a series of new augmented reality (AR) and machine learning ...
Roblox is opening its immersive video ads for everyone to advertise to its users as part of its virtual economy expansion.