Paramount Advertising said it is working with Mastercard and research and analytics company EDO to measure the impact of ...

CREDITS Attribution is distributed in part by Chasing the Dream, a public media initiative from PBS flagship station, WNET in New York, reporting on poverty, justice, and economic opportunity in ...

Your guide to the best in personal financial products such as credit cards, mortgages, bank accounts, and brokerages.

TV advertisers doubt their ability to measure TV’s impact accurately. Despite being one of the most effective marketing channels, TV advertising is hard to measure. It’s why, this spring, ...

Amid the likelihood of a rise in litigations following the Supreme Court's observation that climate change impacts the ...

Confluence Technologies, Inc. ("Confluence"), a global technology solutions provider of regulatory, analytical and investor ...

Veritonic's integration with AppsFlyer empowers their attribution solution with access to real-time data on in-app conversion ...

CORRECTS attribution of quote in sixth para to the ministry, not WADA. Here is a correc... Already a Barron's subscriber? Sign In ...

facial attribution can be a valuable tool for understanding your audience and making data-driven decisions." This groundbreaking technology addresses the growing need for effective demographic ...

The partnership offers Confluence Revolution users seamless access to multi-factor attribution analytics for risk and performance, based on award-winning Northfield models. Damian Handzy Revolution ...