Bumble, known for allowing women to message men first, unveiled new features that allow men to make the first move. Will the change breathe new life into online dating, and the company's stock?

Intentions’ badges also launched, as dating app sector sees drops in share prices and moves to diversify

Bumble is giving women more ways to "make the first move" as it introduced a new feature on the dating app Tuesday.

Ten years after creating a new model for dating apps with its “women make the first move” feature, Bumble is opening the door to men starting conversations on the app.

Whitney Wolfe Herd founded Bumble in 2014 because of her own personal experiences. She said that the idea was to give women more control. “I had a series of bad relationships, and I felt I was controlled by a man,” she added, “whether it was: Don’t wear this or, You can’t hang out with this person or, You need to be home at this time.”

Bumble's new "Opening Moves" feature means women no longer have to make the first move for the first time in the dating app's 10-year history.

Last week, Bumble wiped clean its Instagram account. Like a pop star entering a new era, the dating app was setting a blank slate before revealing its next chapter. Jones, who was previously the CEO of Salesforce-owned Slack,

Bumble’s redesigned dating app has a new “Opening Move” feature that’s supposed to take the legwork out of starting conversations. Women on the app can now choose from a list of prewritten prompts — or come up with their own — that the app will send to all their matches.

Popular dating app Bumble is making a highly anticipated change to one of its features. Since its launch, women on Bumble have been required to message their male matches within 24 hours, in order to get the online conversation up and running.