Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the ...

Apple is apologizing for its advertisement promoting its latest iPad Pro after widespread blowback online. In a statement ...

The company said it wouldn’t run the advertisement on TV after it faced widespread criticism on social media.

Apple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash — especially with artists.

The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative instrument ...

Joel Paul said he is facing a serious life change if he cannot regain the function of his right arm, from his woodworking to ...

Destruction may not be the best way to illustrate creativity. It's the hard lesson Apple learned after significant backlash ...

Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower ...

Apple’s advert for its new iPad tablet showing musical instruments, artistic tools and games being crushed by a giant ...

Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward ...