In 1995 Dairylea was a well established household name, but stagnant and facing an unpromising future. The Dairylea story today is a very different one. Through innovative marketing, Dairylea has been ...

An advert featuring two girls hanging upside down while eating Dairylea cheese triangles has been banned following complaints that it could encourage unsafe behaviour. The video on demand ad, seen on ...

Dairylea has partnered with Trainline to launch a new campaign showcasing the importance of unstructured children’s play. Created by VCCP London, Publicis Media and Channel, the new campaign titled ...

Running around outdoors is over half of British kids' favourite thing to do (57%) with two-fifths wishing they could do it ...

Dairylea has announced the rollout of its Discovery Days partnership with Trainline. The partnership will provide families with discounted train tickets. Between 2 April and 31 May, shoppers will be ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The research was commissioned by Dairylea, which has unveiled a giant backpack containing children’s top 10 psychologist-approved items, which enable them to enjoy unstructured play ...

An advert featuring two girls hanging upside down while eating Dairylea cheese triangles has been banned following complaints that it could encourage unsafe behaviour. The video on demand ad ...