Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Social selling is a modern sales motion that incorporates social media to engage, develop relationships and sell to ...

Be strategic, be curious, be iterative – leaders from StackAdapt and Jellyfish advise how to unlock business growth during ...

Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies ...

Read about how USAID has updated acquisition regulations, adding requirements concerning digital information planning, collection and submission.

Mamamia has unveiled Sam, an AI-powered voice for programmatic audio advertising across the publisher's podcast network.

"It is gratifying to be acknowledged as one of the leading players in AdExchanger's 2024 Programmatic Power Players list for the second year in a row," said Rachel Gantz, Managing Director, Proximic ...

Mamamia has officially launched Sam, a dynamic AI-powered voice trained on hundreds of hours of Mamamia podcasts. Sam unlocks ...

Disney Advertising and Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms Hulu ...

Mamamia has launched Sam, a dynamic AI-powered voice trained on hundreds of hours of Mamamia podcasts. Sam unlocks ...