SAG-AFTRA will use Nielsen streaming content data to enforce the union's 2023 contract with Hollywood studios.

SAG-AFTRA has cut a deal with the measurement and analytics firm Nielsen to be a third-party provider of streaming content measurement. The Nielsen data - from its Streaming Content Ratings service - will “complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across

NEW YORK —SAG-AFTRA has inked a deal with Nielsen as its third-party provider of streaming content measurement and has announced that it will use the Nielsen data to enforce the streaming bonus provisions in the 2023 TV/Theatrical Contract the union negotiated last year.

Performers union SAG-AFTRA has tapped audience measurement company Nielsen to provide streaming data that will inform how bonuses are distributed.

After scoring a streaming residual bonus with the studios following last year’s strike, SAG-AFTRA has partnered with ratings firm Nielsen to give it more access to data. The actors guild has partnered with Nielsen to act as its third-party provider of streaming content measurement.

Streamers provide select performance data to the union as part of the historic deal struck last year The post SAG-AFTRA Teams With Nielsen to Validate Streaming Data Provided by Studios appeared first on TheWrap.