For example, in 2018, when Tarte first debuted its Shape Tape Foundation, it had only 15 shades, with four dedicated to tan and darker skin tones, sparking backlash. In 2020, IT Cosmetics was also ...

In 2017, Rihanna launched Fenty Beauty to fill the gap in foundation shades, leading to runaway success online and in stores.

The brand was called out previously for not being inclusive. A makeup brand received criticism online from beauty influencers over its darkest foundation shade as one creator compared the tone to ...

Makeup brand Youthforia is facing backlash for their new dark foundation shade. Youthforia unveiled The Date Night Skin Tiny Serum Foundation in the shade Deep Neutral (660) last month.

Many beauty bloggers of color accused the brand of not having a wide enough variety of shades to match various skin tones. It received the most criticism for its “Date Night” foundation.

This time, beauty brand Youthforia is feeling the heat from social media for a lack of diversity in its foundation shades. How To Get TikTok's 'Bold Glamour' Filter Look Using Make Up It all ...

The video sparked a viral conversation in the beauty community about product development, pigments and creating a range of foundation shades that feel inclusive of the various different ...

While skin types and makeup preferences vary, there’s no question that a healthy-looking, glowing complexion is the common goal, and a good foundation is a great place to start. If you’re ...

Youthforia, a clean makeup brand that purports to make makeup products you can sleep in, is at the centre of online controversy over the release of its extended range of foundation shades.

Beauty brand Youthforia is facing backlash for selling a dark foundation shade comparable to "tar." The brand was previously criticized for its foundation range being too light for deeper complexions.

The makeup brand Youthforia is facing criticism online over the darkest shade of its Date Night foundation. Youthforia, launched in 2021, caught flack in Oct. 2023 after releasing 15 shades of the ...