I cover golf, luxury technology, and the intersection of the two. Golfers have been marking their golf balls for years ... Then the focus shifts to the inner yellow circle that prompts the ...

Every year for many years, golf ball companies have produced and then marketed the hell out of their new, livelier, longer pelota. The annual change in the basics of the ball screwed up our sport ...

Tiger Woods told Golf.com that other golfers — himself included — often rib Couples for the choice. Woods said that he always thought yellow balls were for “hacks,” though he acknowledged ...

You can go through all the swing work, and get the best instruction, but at the end of the day, if you’re standing too far from the golf ball at setup, you’re going to see poor results during ...

Touted as one of the world's softest golf balls, the Callaway Chrome Soft features a hyperelastic core to get the perfect speed and spin on every shot. Lines on the outside of the ball help ...

THE newly released SpeedSoft golf ball plays a hge role in the dynamic lineup of 2024 TaylorMade golf balls. This low-compression design is engineered with a singular focus – delivering the ...

WHAT YOU NEED TO KNOW: Vice Golf, the one-time small discount direct-to-consumer ball company that has gone on to become an edgy lifestyle brand with a global presence, launches its newest ...

My colleagues and I have examined which physical attributes are most related to distance, and uncovered the ones that are likely to make the biggest difference in terms of hitting a golf ball ...

The tools: Bridgestone Tour B X Mindset golf ball The test: To determine if Bridgestone ... From there, the yellow circle is designed to help the golfer prepare for the shot by visualizing ...

For golfers used to playing at sea level, there’s nothing quite like playing on a mountain course, like ones in Colorado or Montana. They are often surprised at how different their game can be ...

introduces the 2024 lineup of golf balls, featuring the TP5 and TP5x models. Already established as a tour ball, the latest evolution of the TP5 and TP5x family takes a giant leap forward with an ...