This week, we look at some of the latest noteworthy campaigns in the food and beverage space, including a few celebrity ...

TikTok struck a defiant tone at an intimate advertising gathering on Thursday, telling marketers the app will combat the U.S. in its plan to force a sale of the company. Meanwhile, to shore up ...

Netflix hypes “Unfrosted,” a new original movie (about the creation of Pop-Tarts) directed by (and starring) Jerry Seinfeld.

Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...

In the evolving brand and marketing landscape, artificial intelligence is not just the hot new fad—it’s a transformative ...

Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago ...

Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after ...

When you think of the companies building large language models (LLMs), your mind probably goes to cutting-edge tech firms—Meta, Google, OpenAI and so forth. But Edelman, the PR consultancy, has ...

Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...

Publicis Conseil, Rethink, Ogilvy and Michelob Ultra also picked up major awards at Wednesday’s ceremony ...

As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly outsize importance ...

Behind the marketing approach of Studs, which is replicating the Claire’s experience for people ages 18 to 35.