Meta released a new generative AI tool for advertisers but it’s still working on some details around how to label AI ads and limiting some of its outputs so advertisers maintain ...

Gap hired Fabiola Torres, a veteran marketer from PepsiCo, as global CMO for its namesake brand as it continues its media ...

Panera Bread Co. is discontinuing its Charged Sips, which have drawn lawsuits alleging the caffeinated drinks lead to health issues. To replace the drinks, the company plans to in ...

Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop will push the rapper’s new canned cocktails.

Target hires a TikTok-famous toddler, Skittles teams up with a TikTok apartment tourer and Gen Z interior designer, and more.

The “Spills” campaign features short scenes of people who experience spontaneous moments of joy while they happen to be holding an open bottle of Coke. In the midst of a blissful embrace or a ...

The work from DDB and Critical Mass includes more than 300 assets, mirroring the variety of product combinations ...

By Ad Age and Creativity Staff - 47 min 27 sec ago 59 min 8 sec ago By Gillian Follett - 2 hours 38 min ago 2 hours 59 min ago By Parker Herren - 4 hours 59 min ago By Erika Wheless - 1 day 8 hours ag ...

Unlike other streaming platforms that have featured QR codes or shoppable ad experiences that push to the viewer’s mobile device, Prime Video will enable checkout with the TV remote.

A week before its upfront presentation, Walt Disney Co. said it expects its entire streaming business to be profitable for the first time in the fiscal fourth quarter.

Popeyes is rolling out a new chicken sandwich to woo lunchtime customers. Popeyes is boosting its lunchtime marketing with a new menu item backed by a campaign that includes TV and TikTok advertising.

Chick-fil-A, BMW and JCPenney recently faced social media backlash for failing to partner with creators discussing them in their videos.