The rise of e-commerce means an increased focus on the valuable information retailers have about their shoppers.

Beehiiv is aiming for $5 million in ad revenue with a new funding round as it builds a business to rival Substack's ...

When this form of advertising is leveraged effectively, it could help build a sustained presence beyond just having static ...

Google and the U.S. Justice Department clashed in court on Friday over claims that the Alphabet unit unlawfully schemed to ...

Awarded the prestigious ESOMAR Award for its effectiveness in ad measurement, GEM ® boasts the largest database of tested ...

One MP says that having vape companies on sports kits "sends entirely the wrong message to young people" and may encourage ...

Wendy’s Co. shares rose 3.5% Thursday after the burger chain’s first-quarter adjusted earnings beat analysts’ estimates, ...

Thanks to a recent Biden administration rule change targeting deceptive advertising, Medicare Advantage ads were required to ...

Broadpeak, a leading provider of content delivery network (CDN) and video streaming solutions for content ... Read More ...

Tiger Pistol, the leading local social media advertising platform, recently announced its latest resource for brand marketers ...

Amazon beat Wall Street forecasts for profit and revenue in the first quarter as advertising continued to grow at a healthy ...

Google and the U.S. Justice Department engaged in heated arguments in court regarding allegations that Google’s parent company, Alphabet, unlawfully schemed to dominate search advertising. The case, ...