Youthforia: ‘Shark Tank’ makeup brand faces backlash over foundation critics say resembles ‘black face paint’
Texas-based beauty influencer Golloria George said when she tried the brand’s darkest shade she was stunned by the result.
Popular Beauty Influencer Golloria George Slams Youthforia’s Darkest Foundation Shade, Says It’s Similar To Black Face Paint
Popular beauty influencer Golloria George called out Youthforia’s new 600 foundation for being similar to black face paint.
Youthforia criticized over new black foundation shade
A makeup brand received criticism online from beauty influencers over its darkest foundation shade as one creator compared the tone to jet-black face paint. In March, Youthforia rolled out 10 additional shades to its Date Night foundation after the brand faced backlash last year from Black beauty creators who called out the company for not being inclusive when the brand launched its first 15 foundation shades in October.
Black Influencers Call Out Youthforia Makeup Brand Over ‘Minstrel Show Black’ Foundation Shade
Makeup brand Youthforia has received backlash for releasing a foundation shade that some Black influencers say resembles jet-black paint.
Youthforia's Black Foundation Is So Offensive It Almost Feels Like Trolling
In the video, she also showed how much darker Youthforia’s foundation was compared to Fenty’s darkest shade, perhaps in an attempt to overcorrect the blowback from August of last year.
Why Youthforia's new 'jet black' foundation is causing controversy online
In 2023, two years after the brand launched, it became caught up in its first controversy after releasing just 15 shades of the foundation, which beauty influencers said were not inclusive to all skin tones.
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Beauty brand Youthforia SLAMMED by influencers for 'inclusive' $48 foundation that's been likened to 'black face paint' and 'tar in a bottle'
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