Even if he’s fudging a little like some actual Pop-Tarts do, he’s Jerry Seinfeld for God’s sake. Besides, Kellanova, which is what Kellogg’s snack manufacturer is called now, appears to be on good terms with the comic despite the company acknowledging that it had no involvement in the movie. Seinfeld and the brand are partnering on a digital ad.

First he made a show about nothing. Now he's directing a movie about Pop-Tarts. How Jerry Seinfeld's nostalgic leanings led to Netflix's "Unfrosted."

Jerry Seinfeld’s Unfrosted, a feature film about the heated race to create the toaster pastry Pop-Tarts, starts streaming today (May 3) on Netflix. In his directorial debut, Seinfeld also stars as Kellogg’s head of development,