Shareholders in Lufthansa aired their concerns to management at the annual general meeting on Tuesday, troubled by the impact of a wave of strikes on profit and service standards as well as a ...

Defining strong brands; how brand images drive brand equity. Ever since David Ogilvy focussed attention on the concept of brand image in the 1950s, marketers have struggled to come to grips with the ...

There are a handful of brands that have already won the pop culture lottery. These are the brands that could legitimately be ...

Hyderabad: The Congress government is destroying the brand image of Hyderabad and is driving away industries and is presiding ...

Rehabilitating a shattered online image is more than just fixing things — it's about taking back control over your story. You need to face the harsh reality, make a heartfelt apology ...

More directly said: how your employees feel about your company is your brand identity. Given this convergence, a successful ...

Externally, the brand reflects the image held in the minds of the organization’s multiple stakeholders, not just its donors and supporters but also those it seeks to influence, assist, or reach. A ...

ISAAC ASABOR According to Babatunde Odumeru, Managing Director at Brand Finance Nigeria, “Brand reputation is essentially the collective assessment of companies or nation’s integrity and prestige by ...

Kofi Kinaata has shared has revealed how he is able to keep a positive image in the public eye as a celebrity. The musician ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...