Intentions’ badges also launched, as dating app sector sees drops in share prices and moves to diversify

Bumble is giving women more ways to "make the first move" as it introduced a new feature on the dating app Tuesday.

Ten years after creating a new model for dating apps with its “women make the first move” feature, Bumble is opening the door to men starting conversations on the app.

Bumble's new "Opening Moves" feature means women no longer have to make the first move for the first time in the dating app's 10-year history.

Whitney Wolfe Herd founded Bumble in 2014 because of her own personal experiences. She said that the idea was to give women more control. “I had a series of bad relationships, and I felt I was controlled by a man,” she added, “whether it was: Don’t wear this or, You can’t hang out with this person or, You need to be home at this time.”

Bumble’s redesigned dating app has a new “Opening Move” feature that’s supposed to take the legwork out of starting conversations. Women on the app can now choose from a list of prewritten prompts — or come up with their own — that the app will send to all their matches.

Women, historically, have been responsible for making the first move on dating app Bumble. Now, men have a chance to start the conversation. The app plans to roll out a new feature called “opening moves,

It was the dating app that pioneered women making the first move. Now it seems they just don’t want to any more. Bumble has dropped the requirement that women must message a new match first in response to feedback that they are becoming burnt out.