Over the past decade, Apple has emerged as a leading player designing chips for iPhones, iPads, Apple Watch and Mac computers. The server project, which is internally code-named Project ACDC—for Apple Chips in Data Center—will bring this talent to bear for the company’s servers, according to people familiar with the matter.

Apple is developing its own chip to run artificial intelligence software in data centers, the Wall Street Journal reported on Monday, citing people familiar with the matter. Apple, which has been falling behind its competitors on AI,

The WSJ, citing sources familiar with the matter, said the project, dubbed ACDC — for Apple Chips in Data Center — has been underway for several years.

Apple seems late to the artificial-intelligence party and investors are getting restless. But maybe the tech giant has everything under control.

As the race for artificial intelligence (AI) chips intensifies, Apple has joined the bandwagon and is now reportedly working on its own chips for data centres. The aim of the iPhone maker is to run AI software in data centre servers to give the company an edge,