Brands don't just work on the marketing campaign that announces their arrival; but also on their products to suit the Indian taste We'll be in your inbox every morning Monday-Saturday with all the ...

glocalization and neo-nationalism. The result is two-fold: first, the book demonstrates that sociology confronts some profound challenges today; second, the author argues that an increasingly ...

Understanding glocalization allows for a broader and better understanding of each other and our cultural narratives — it also ...

For many international businesses, breaking the glocalization walls – and winning acceptance of foreign products among a local audience – is a difficult challenge. Yale, a global leader in digital ...

We talk to Filipina academic from The University of the Philippines SC Ponce about the 'glocalization' of Jollibee, when the local turns into a global phenomenon in a 'localized' way.

The company will also improve its preparedness for future health crises and promote its "glocalization" project, which seeks ...

The key to success, however, is “glocalization.” Fluency in the local language, pricing in local currency, promotions that are timed to a local calendar, offering global access with local ...

His talk focused on how the successes of the Korean music industry have stemmed from the frustrations those within the business have faced and how through diversification and glocalization they were ...

Michael Lanford is an Assistant Professor of Higher Education at the University of North Georgia. Dr. Lanford’s research explores the social dimensions of education, with a specific focus on ...

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