Billie Jean King’s $5,000 check sure went a long way for women’s sports. King used the money from a sportswoman of the year award to launch the Women’s Sports Foundation in 1974. Since then, the foundation has invested more than $100 million to help girls and women gain opportunities and equity in sports.

Billie Jean King, a 39-time Grand Slam champion is getting the breakfast cereal treatment by being added to a box of cereal known for celebrating athletes. General Mills in a news release said that Wheaties announced Thursday that King has been added its limited edition box.

While the classic Wheaties cereal can be the food to fuel the day, the many accomplished athletes who have graced the box inspire people to dream bigger. Billie Jean King joins that prestigious list and it is a celebration of her many accomplishments.

Billie Jean King is a 39-time Grand Slam champion and an equal rights champion — and now she’s getting the Breakfast of Champions treatment.

Since 2019, the award has celebrated young people who, like the tennis icon, are committed to leadership and service and using sport to improve their communities.