Distributors must skillfully confront the hurdles presented by the surge of Walmart's private labels and the pervasive impact of specialty brands on consumer preferences.

The largest grocery store in the U.S. has launched Bettergoods, a new private-label food brand with most products under $5

BENTONVILLE, Ark. — Walmart Inc. introduced a new private label offering with the launch of bettergoods. As part of Walmart's mission to make quality, great tasting food accessible for customers, bettergoods offers an elevated experience that delivers quality, unique, chef-inspired food at an incredible value, according to the big box retailer.

Walmart launches Bettergoods line of foods, taking advantage of tide of private brand success amid inflation, an expert said.