The Four P’s Marketing is often divided into four main activities: product development, pricing strategy, place of sale selection and promotions efforts. The early stages of marketing include ...

A new report shows that small business owners are overwhelmed by marketing tasks and aren't confident that their current ...

Thankfully, like most things in business, marketing mistakes create a great opportunity to learn and adjust for future ...

Your guide to the best in personal financial products such as credit cards, mortgages, bank accounts, and brokerages.

If you don’t have sales reps, the marketing team would begin outreach activities to drive leads further down the marketing funnel. Strategies in this phase focus on educating consumers on why ...

Lead generation is often attributed to marketing. When thinking about the sales funnel, the reality is far more nuanced.

Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for ...

PETALING JAYA: Marketing activities are picking up as companies gear up to capture consumers’ eyeballs as corporate Malaysia moves into the endemic phase of Covid-19. Towards this end ...

MKT 610 Promotions Management This course addresses the specific activities involved in managing an advertising campaign, including research, media selection, copywriting, layouts and the role of ad ...

EvolveMKD has launched a new tool, BrandWave. It helps marketers better understand and fine-tune their marketing activities.

On this module students will explore how sustainability principles can be incorporated in to marketing activities and strategies; in order to respond to opportunities and threats that arise from both ...