Adidas CEO Bjorn Gulden said the German brand decided not to match Nike's offer for Germany's national soccer federation ...

As Adidas aims to build on hot demand for its three-striped white and black Samba and multi-coloured Gazelle sneakers, it's ...

International sportswear brands are winning over consumers in China, according to new research from GlobalData.

"In a suppressed market, with Under Armour being out of the market, there's two players: it's Nike and Adidas. When we went through the negotiation, it was clear that Adidas was the best option, ...

After Giannis Antetokounmpo wanted Adidas to sign his brother, Thanasis, and it refused he went to Nike who agreed to do just ...

The Texas A&M athletic department has entered into a new five-year equipment and apparel contract with Adidas worth more than ...

Liverpool will part ways with Nike and reunite with Adidas in a new kit supplier deal worth £50 million per year, according ...

Looking for a stylish pair of shoes? Then your search ends here as we are here with the top 5 trendy and classy shoes for men ...

Liverpool are closing in on a mega-money deal to make Adidas their new kit suppliers, ditching Nike in the process. Nike have supplied the Reds kits since the 2020/2021 campaign, with New Balance ...

Bjorn Gulden said the German brand decided not to match Nike’s offer for Germany’s national football federation sponsorship after the US company beat Adidas on its home turf last month to end its ...

Adidas CEO Bjorn Gulden said the German brand could not match Nike's offer for Germany's national soccer federation ...

Nike outbid Adidas to become the official supplier for the German Football Association (DFB) and will supply all national teams from 2027 to 2034. "I'm not annoyed at all," Gulden said in response ...