Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Retail has gone Roblox. Today, Walmart debuted its partnership with the video game platform Roblox ; now, players can ...

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move ...

Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who ...

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros.

Blox Fruits is very popular, but it does follow one controversial gaming trend that could leave some Roblox players feeling ...

Roblox's recent performance has been solid, as its business is not heavily impacted by macro conditions. Solid user growth ...

Roblox introduces in-game billboards with video ads to target 72M daily users, reducing Robux dependency and sharing revenue ...

Roblox (RBLX) is opening up its video ads offering to all advertisers following testing over the past six months, as the ...

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad ...

Roblox Corporation partners with Integral Ad Science to expand immersive video ads, enhancing ad quality transparency and ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a ...