Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

“Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the ...

Retail has gone Roblox. Today, Walmart debuted its partnership with the video game platform Roblox ; now, players can ...

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, ...

The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.

Long-time children's game maker Toca Boca will roll out its first multi-player experience in a direct challenge to Roblox's ...

Learn more about GamesBeat Summit sponsorship opportunities here. The Roblox Corporation announced today that its video ads are opening up for all advertisers who wish to join. This allows brands to ...

Roblox's recent performance has been solid, as its business is not heavily impacted by macro conditions. Solid user growth ...

Walmart Discovered Roblox Roblox Roblox Walmart Discovered post from Digiday on April 29 Roblox Walmart Discovered Walmart ...

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But ...