AFTRA secured a deal with the studios that was worth over $1B that it said had ""unprecedented provisions". But the guild isn't resting on its laurels, it's already looking ahead to its next contract with the AMPTP in 2026.

SAG-AFTRA will use Nielsen streaming content data to enforce the union's 2023 contract with Hollywood studios.

In efforts to improve streaming data, SAG-AFTRA and Nielsen have joined hands. “The actors guild has partnered with Nielsen to

Streamers provide select performance data to the union as part of the historic deal struck last year The post SAG-AFTRA Teams With Nielsen to Validate Streaming Data Provided by Studios appeared first on TheWrap.

Performers union SAG-AFTRA has tapped audience measurement company Nielsen to provide streaming data that will inform how bonuses are distributed.

SAG-AFTRA has cut a deal with the measurement and analytics firm Nielsen to be a third-party provider of streaming content measurement. The Nielsen data — from its Streaming Content Ratings service — will “complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across various distribution platforms can be analyzed,