Despite a surge in purpose marketing, most consumers still can’t easily recall brands doing good work around sustainability, ...
VaynerMedia's CEO has plenty to say about the state of the ad industry and where brands should spend money now.
Temu, a new Boston-based online marketplace owned by China-based PDD Holdings, spent big money on the Big Game—an estimated ...
Streaming has transformed how and what we watch. Here's how streamers and advertisers are fighting for a piece of the action.
Coca-Cola has unveiled a website where people can create digital art by using artificial intelligence tools and Coke icons, ...
Innovid struck a deal with Walmart Connect to use the retail giant’s data to target and deliver personalized creative to ...
TikTok is intensifying its PR blitz days before its CEO testifies before Congress this week, as the Chinese-owned company ...
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement ...
A new study by Audacy details how four essential elements of successful audio ads can set them apart from the competition and drive customers to action.
VideoAmp and Comscore will be available for advertisers to transact on with Warner Bros. Discovery at this year’s upfront.
From liaisons at OpenAI to expert researchers at Disney, these are the AI experts at brands, agencies and tech companies.
In this week’s Top 5, we have campaigns about Down syndrome and Alzheimer’s, plus fitness trackers for chickens and a sublime ...