Advertisers who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Aniview's Greg ...

Despite reports to the contrary, metaverse marketing is not completely dead, according to brands and tech companies.

Alternative IDs aren't the answer, say European pubs. AMC is the latest broadcaster to license content to make money. Amazon ...

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about applying his CPG knowledge to the ...

It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.

Big Tech companies are eliminating thousands of positions. Layoffs have largely impacted trust and safety and AI ethics teams ...

Advertisers flock to younger customers with hopes they might become lifelong loyalists. This is especially true for brands ...

Amazon scale doesn’t mean there isn’t a big opportunity for retail media across the open internet, says Criteo CEO Megan ...

Russia’s invasion of Ukraine shows how ad tech can be used in psychological warfare. But ad tech is fighting back with ...

Identify technical interdependencies of different product teams or subsidiaries, as well as the stakeholders' conflicting ...

Dish is making its linear TV inventory addressable for programmatic buying alongside Sling TV, Dish's streaming service.

There’s been such a deluge of data privacy-related news over the past few weeks, I hardly know what to focus on in this ...