Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

Even in an era of more precise targeting and personalization, 44% of American consumers feel “ignored” by most advertisers, ...

Skyview Innovations is excited to announce its acquisition of Hovercraft, marking an important next step towards creating a new global network of creative and innovation-led companies. This ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

Coke’s AI-generated holiday campaign caused a stir in the creative community — and provided a ripe target for competitors. Zevia, which markets zero-sugar drinks sweetened with stevia, is linking the ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

Americans say Amazon (Net value: 59.0) provides the best value for their money, with Dove (46.0) and Dawn (46.0) the next ...

Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

Adobe has named Lara Balazs as CMO and executive vice president of global marketing, according to a press release. In the role, which reports directly to CEO Shantanu Narayen, Balazs will spearhead ...

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...