Major executive changes are underway at MullenLowe West as the Interpublic Group of Cos. agency installs a new president and ...

Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after ...

Ogilvy is appointing its first global chief transformation officer as it looks to make the case to clients that it can be a ...

Google is pushing back its cookie deprecation plans yet again after running into hurdles testing programmatic ad markets ...

TikTok and Beijing-based ByteDance have vowed to do all they can to stop the measure.

The potential sales of Rare Beauty and Glossier may force both to abandon the tactics that have worked so well for them, ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

The FTC’s new rules could have widespread implications across brands and agencies, but existing noncompetes can still be ...

Jo Ann Ross will step down as chairman of advertising at Paramount at the end of the month, according to the media company.

J.M. Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including ...

We consume memes for breakfast, navigate social media like it’s second nature and speak TikTok lingo like our mother tongue.

The gut health soda brand leverages its vibrant branded sweatsuits to build brand awareness beyond its beverages ...