DTC marketing news and trends—tracking the industry ups and downs
Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after founding Morning Brew's Marketing Brew vertical, where she also covered ...
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NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...
TikTok’s timely NewFront—Unilever stands by the app, which is paying off for its brands
TikTok struck a defiant tone at an intimate advertising gathering on Thursday, telling marketers the app will combat the U.S.
AI and brand management—how technology can keep creative output true to a brand’s identity
In the evolving brand and marketing landscape, artificial intelligence is not just the hot new fad—it’s a transformative ...
Clio Awards—Marcel’s women’s soccer campaign takes top honors as McCann and Mattel also win big
Publicis Conseil, Rethink, Ogilvy and Michelob Ultra also picked up major awards at Wednesday’s ceremony ...
Sports advertising predictions—top trends to watch in the TV upfronts
As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly outsize importance ...
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Marketing winners and losers of the week
Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago ...
Claire’s for adults—how ear-piercing retailer Studs is attracting older Gen Zers and millennials
Behind the marketing approach of Studs, which is replicating the Claire’s experience for people ages 18 to 35.
How open source AI could pose opportunities for tech-savvy marketers
The curve is steep, but committed marketers will find more customizability and fewer costs through open source code.
Airbnb is now offering stays at the X-Men mansion, Ferrari Museum and other iconic venues
Airbnb is introducing a new category called “Icons” that offer stays at special venues such as a recreation of the house from ...
Watch the newest commercials from Carl’s Jr., Coke, Sling and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
Nissan and Infiniti make multicultural agency change—what it means for Black and Hispanic advertising
When luxury automaker Infiniti begins advertising its redesigned QX80 premium SUV next month, it will move beyond its ...