Coca-Cola, Tide and Target offer potent examples of brands that have built success through “irrational love” that goes far ...

A year after more creators than ever flocked to the Croisette for the Cannes Lions International Festival of Creativity, ...

As the world of media buying continues to evolve, with more advertisers putting streaming-first strategies at the helm of ...

E.J. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. He also contributes reporting on the ...

Strange Family, launched after Butchershop closed in May 2023, has worked with several new clients including Nike Kids.

When I studied at the School of Communication Arts in London, I attended a lecture by Steve Harrison, the author of “Can’t ...

When Group Black debuted in 2021, at the height of marketers’ pledges to increase ad spend to Black-owned media, it ...

Lauded as a brilliant marketer, Terence Reilly is leaving Stanley to rejoin Crocs and his departure could negatively impact ...

The company attracted new customers from all over the world, showing particular strength in the US and Canada.

Some say the best part of watching sports is the highlight reel. That’s why Ad Age is expanding its Creativity Top 5 series ...

Beautycounter’s sale comes soon after Ulta Beauty’s CEO warned analysts of a beauty category slowdown across price points and ...

In its 16th season, “RuPaul’s Drag Race” has become a case study in how brands can approach inclusivity in their marketing, ...