TikTok struck a defiant tone at an intimate advertising gathering on Thursday, telling marketers the app will combat the U.S.

Netflix hypes “Unfrosted,” a new original movie (about the creation of Pop-Tarts) directed by (and starring) Jerry Seinfeld.

Ad jobs reached an all-time high in April, but caution signs are flashing. Ad agency staffing is unsettled, U.S. employment growth softened and the jobless rate ticked up.

In the evolving brand and marketing landscape, artificial intelligence is not just the hot new fad—it’s a transformative ...

Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after ...

When you think of the companies building large language models (LLMs), your mind probably goes to cutting-edge tech firms—Meta, Google, OpenAI and so forth. But Edelman, the PR consultancy, has ...

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Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...

Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...

Hershey Co. is putting its U.S. media account in review, the company confirmed. The review will include the snack giant’s candy, mint and gum unit as well as its salty and protein business units.