There are still just too many unanswered questions for the Privacy Sandbox rollout and cookie deprecation to have moved ahead ...

GSTV is trying to win a larger share of ad spend earmarked for TV by reaching a broad and captive audience – while they’re at ...

A new law will ban TikTok from US app stores unless ByteDance sells it within a year. Experts weigh in on how marketers ...

Digital media agency Hotspex Media’s emotional contextual tool, Reticle AI, analyzes the emotions an ad is trying to evoke ...

The delay is an acknowledgment by Google its cookie alternative will take longer to prepare, which shouldn’t be a surprise to ...

If you're looking for a think piece about what Google’s most recent cookie deprecation delay means for the online ad industry ...

Bonbon gives users rewards for setting up email registrations with publishers. OpenPass will include that same rewards ...

Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this ...

If anyone asks what the main theme of Roku’s first quarter earnings call was on Thursday, say: “programmatic.” ...

To build a first-party data strategy, the NY Post contracted Permutive and Prohaska to monetize its audience data and grow ...

The IAB projects digital video ad spend will rise to $63 billion in 2024, a 16% increase from last year. Social video is ...

Google's cookie deprecation delay hurts Privacy Sandbox supporters; mall chains go for broke with DTC; WBD debuts a ...