The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, ...

Companies with lucrative data for advertisers are better off in the US, where laws are more lenient and where demand for data ...

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform ...

IAS had a decent Q1. Even so, frustration with the opacity of third-party ad verification providers is increasingly bubbling ...

CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday.

Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down.

That notion of a user agent is a “holdover from a more civilized age,” when technology was developed to serve individual ...

Congress is scrambling to pass new children’s online privacy laws by Friday. Plus: Why publishers should keep prioritizing ...

Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, ...

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated ...

Dotdash Meredith previewed plans for how its OpenAI partnership could enhance its digital ad business and provide incremental ...

Safari now includes a tool called Web Eraser, which isn’t exactly an ad blocker, but lets users remove certain portions of ...