IAS had a decent Q1. Even so, frustration with the opacity of third-party ad verification providers is increasingly bubbling ...

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform ...

Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, ...

Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down.

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it’s slowly ...

CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday.

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it’s slowly ...

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it’s slowly ...

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. The studio’s ...