Fin tech and credit companies are entering ad data sales. The latest is Revolut, a fin tech business catering to travelers ...

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.

To build a first-party data strategy, the NY Post contracted Permutive and Prohaska to monetize its audience data and grow ...

Pour one out for third-party data.These days, AB InBev’s digital marketing strategy is built squarely on first-party data.

Google's Demand Gen tool has limitations; Grindr faces a class-action claim over its data-sharing practices; Snap snaps up ...

GPC is an on/off switch, but it should be a dimmer switch that reflects online privacy preferences across a continuum from ...

Netflix grew revenue by 15% YOY, mostly driven by account growth thanks to anti-account sharing. It also unveiled new ad ...

The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube's place in CTV; Threads will launch ads ...

Advertisers can’t use personal data to target or measure ads in kid-focused content, even if it’s really the parents they’re trying to reach. There are laws in place and in the works to prevent ...