Meta's NewFronts was a hypefest for AI-powered ad products and creator tools designed to bring ad spend more in line with organic engagement.

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, ...

Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Gannett pointed to recent partnerships with non-news publishers as instrumental to its audience and ad revenue growth.

You could read the 99-page quarterly update from the CMA, which must approve Google Chrome’s deprecation of third-party ...

Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its ...

Leaf is a UK-based challenger brand in the laundry space that sells dry laundry sheets. Not only does it need to get consumers to switch from liquid detergent, it also competes against giants like ...

Online news demonetization continues; Roblox is on a mission to build a $1 billion ad business; TikTok evades the Apple App ...