A recent study by Deloitte Women @ Work Report revealed that half of working women reported higher stress levels than last ...

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer ...

Artificial intelligence (AI) is changing marketers and the agencies they work with. While improved data gathering, processing ...

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing - Brand ...

Here are three ways to identify an advocate for your brand.

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B ...

Built from one-on-one interviews, buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution you offer until the time they make a final ...

In the quote above, Milligan is referring to her atypical career journey to the C-suite. She left home at 19, worked a paper route, took a camp counselor gig and went to night school before landing a ...

Chief Marketer recently spoke with Morgan Stanley CMO Allice Milligan, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to ...