Everyone loves a rebrand – or do they? Leading marketers tell us which brands they think should never change. Because if it ...

As generative AI sends shockwaves throughout the music industry, BBDO New York interactive producer Marcelo Hanta-Davis ...

Figs, a medical apparel brand known for its support for healthcare professionals, is launching a new campaign today ...

What do a sports mascot, a messenger and a firefighter all have in common? Their ‘Hard Days Deserve A Hard Lemonade,’ according to the brand’s new campaign.