Samsung's selling fewer tablets in 2024, but Apple's iPad sales are down even more
Apple tablet sales figures are also tanking. According to the IDC report, Apple shipped 9.9 million tablets to the market in Q1 2024, which is 8.1 percent down from the 10.8 million units shipped in the first quarter of 2023. Apple’s market share also sits at 32 percent, over a three percent decline from 35.2 percent in Q1 2023.