Fandom and hunger for nostalgia helps the "Beetlejuice" sequel rule the box office, but the film's real secret sauce is tapping into animation's popularity and dominance.

S eptember isn't generally seen as a month for box office goliaths, as studios usually deploy those titles either during the summer or in the final six weeks of the year, but ther

DreamWorks' The Wild Robot has taken the domestic box office crown from Beetlejuice Beetlejuice to close out the month of September.